We're glad you're here — welcome to the Welyon affiliate program. This document covers what you can say, what to avoid, and how the program works.
Two reasons these guidelines exist. First, we want to help people, not mislead them. Second, staying compliant with FTC and platform rules keeps the program running.
That's it. The rules follow.
01
Approved claim language
These claims are accurate, evidence-based, and approved. Use your own voice — don't read these verbatim. What matters is that the underlying claim stays within this list.
Approved — prevalence and awareness
- H. pylori is a stomach infection carried by approximately 1 in 3 Americans — most don't know they have it.
- H. pylori is one of the most common bacterial infections in the world.
- Most people with H. pylori have no obvious digestive symptoms.
- There is a simple at-home stool antigen test that can detect H. pylori — most people have never taken it.
Approved — condition-specific research associations
- Peer-reviewed research has found an association between H. pylori and iron deficiency anemia that doesn't respond to supplementation.
- Studies — including randomized controlled trials — have found an association between H. pylori and chronic urticaria (hives with no clear allergic trigger).
- Research has found an association between H. pylori and thyroid autoimmunity, including Hashimoto's, through a mechanism called molecular mimicry.
- There is published research linking H. pylori to B12 deficiency through damage to the cells that produce intrinsic factor.
- Research has found an association between H. pylori and rosacea — multiple studies show higher H. pylori prevalence in rosacea patients.
- Studies have found associations between H. pylori and markers of insulin resistance and metabolic dysfunction.
- H. pylori can interfere with iron and nutrient absorption by altering stomach acid levels and gut lining integrity.
Approved — product description
- The Welyon guides walk you through the published research on H. pylori as a potential upstream factor in [condition].
- The guide covers what the research says, what testing looks like, and what questions are worth raising.
- It's an investigation guide — it helps you understand what might be driving your symptoms and how to get properly tested.
- Welyon publishes evidence-based health intelligence guides, not supplements or treatments.
When referencing specific studies, frame it as "the research" or "studies have found" — you don't need to cite. Don't invent statistics. If you want to use a specific number, submit it for approval first.
02
Claims to avoid
The line is simple and easy to stay on the right side of: you can describe what research shows. You can't tell someone they have a condition, that H. pylori is definitely causing their symptoms, or that treating it will fix them.
Avoid — diagnostic claims
- "H. pylori causes [condition]" — association is not causation. Say "linked to" or "associated with."
- "If you have [condition], you probably have H. pylori." — you cannot diagnose.
- "H. pylori is the reason your [symptom] won't go away." — causal framing, not permitted.
- Any claim that positions H. pylori as the definitive explanation for someone's specific symptoms.
Avoid — treatment claims
- "Treating H. pylori will fix / cure / resolve your [condition]."
- "Once you eradicate H. pylori your [symptom] will improve."
- Any before/after framing that implies treatment outcomes.
- Recommending specific antibiotics, protocols, or treatment regimens.
Avoid — urgency and scope violations
- "You need to get tested immediately" or any framing that implies medical urgency.
- Claiming the guide replaces medical advice or a doctor visit.
- Presenting Welyon as a medical service or clinical platform.
- Fabricated testimonials or invented outcome statistics.
The practical test: Read your script out loud. If a viewer could reasonably hear "this bacteria is definitely causing my condition and treating it will fix me" — rewrite it. When in doubt, submit for review before posting.
03
Disclosure requirements
Three requirements apply to every piece of content where your affiliate link appears. The platform toggle is non-negotiable — the others give you flexibility to fit your style.
Required — Platform toggle (every post)
Enable the paid partnership / branded content toggle before publishing. On TikTok: Creator tools → Branded content in the post editor. On Instagram: Advanced settings → Paid partnership label. This adds a permanent platform-enforced label to your post and satisfies the platform's own disclosure requirement.
Required — Disclosure phrase (verbal or on-screen, your choice)
"This video contains a paid affiliate link." — Say it or display it as on-screen text before your product mention. Before or alongside directing viewers to your link. On-screen lets you keep talking without interrupting your flow.
Recommended — Caption
#ad or #sponsored in your post caption. Not required if the platform toggle is enabled, but recommended as an additional layer.
Newsletter / email
"Affiliate link — I earn a commission if you purchase through this link." — One line at the top of the section containing your link.
Why this matters: As an affiliate receiving commissions, you are a paid partner by FTC definition. The toggle and disclosure phrase together satisfy both platform and FTC requirements without prescribing how you make your content.